Maximum Difference Scaling is an approach for obtaining preference/importance scores for multiple items (brand preferences, brand images, product features, advertising claims, etc.). Although it shares much in common with conjoint analysis, it is easier to use and applicable to a wider variety of research situations. It is also known as "best-worst scaling".
Maximum Difference Scaling is a technique that allows marketers to identify the "best" of many alternatives- preferences in product features or benefits, marketing slogans, logos, service options, or something else entirely like names for a restaurant.
Maximum Difference Scaling sounds like it might be complex, but with SurveyAnalytics, this technique is actually straightforward.
SurveyAnalytics is a web based service for conducting online surveys. The process is simple using SurveyAnalytics's online survey software:
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Build your survey using the intuitive wizard interface.
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Send invitations using the integrated email system.
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View your reports online automatically.
