Research Communities enables companies to build living/breathing digg style communities. Survey Analytics Community™ is based on the simple assumption of crowdsourcing your innovation engine. Call it Feedback 2.0. It combines the "wisdom of the crowds" concept with Web 2.0 models like Digg.

• Users come to a dedicated portal where they can view comments, suggestions and ideas for your company.
• Users can "Vote" ideas/suggestions up and down
• Users can also submit new ideas and suggestions for your company
• The highly rated ideas automatically "bubble" up to the top

From a strict research methodology standpoint, the Community is a fusion of quantitative (numeric) and quantitative (textual, open-ended) research. The open-ended textual feedback model allows for deep and rich data. The voting model super-imposed on this, allows for analytical data.