It's a well known fact that no business can exist without customers. It's important to work closely with your customers to make sure the product/service that you provide them is as close to their requirements as you can manage. SurveyAnalytics helps you anticipate your clients needs.

Net Promoter Score

Net Promoter is a customer loyalty metric developed by (and a registered trademark of) Fred Reichheld, Bain & Company, and Satmetrix. The most important proposed benefits of this method derive from simplifying and communicating the objective of creating more "Promoters" and fewer "Detractors" -- a concept claimed to be far simpler for employees to understand and act on than more complicated, obscure or hard-to-understand satisfaction metrics or indices.

In addition, the Net Promoter method can reduce the complexity of implementation and analysis frequently associated with measures of customer satisfaction, providing a stable measure of business performance that can be compared across business units and even across industries, and increasing interpretability of changes in customer satisfaction trends over time.

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Post by Vivek Bhaskaran


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