Research Communities enables companies to build living/breathing digg style communities. Survey Analytics Community™ is based on the simple assumption of crowdsourcing your innovation engine. Call it Feedback 2.0. It combines the "wisdom of the crowds" concept with Web 2.0 models like Digg.
Voice of the Customer
How it Works?
Users come to a dedicated portal where they can view comments, suggestions and ideas for your company.
Users can "Vote" ideas/suggestions up and down
Users can also submit new ideas and suggestions for your company
The highly rated ideas automatically "bubble" up to the top
From a strict research methodology standpoint, the Community is a fusion of quantitative (numeric) and qualitative (textual, open-ended) research. The open-ended textual feedback model allows for deep and rich data. The voting model super-imposed on this, allows for analytical data.