An improvement over traditional methods of assessing prescribing factor importance, MaxDiff Surveys is a superior methodology for assessing prescribing factor importance over the more simplistic self-explicated rating or ranking procedures. MaxDiff is a much more efficient and cost-effective alternative to using conjoint measurement techniques for assessing prescribing factor importance. It is also far more effective than other self-explicated techniques. MaxDiff addresses many of the familiar problems with self-explication.
Survey Analytics Max Diff Analysis
MaxDiff analysis can be used in new product features research or or even market segmentation research to get accurate orderings of the most important product features, Survey Analytics help's you discriminate among feature strengths better than derived importance methodologies. Like other trade-off analyses, the analysis derives utilities for each of the most important product features which can be used to derive optimal products, using market segmentation to put respondents into groups with similar preference structures, or to prioritize strategic product goals.
You can have your respondents perform Forced-choice nature of the tasks, where in Survey Analytics MaxDiff can disentangle the relative feature importance in cases where average Likert-style ratings might all have very similar ratings.
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