Heatmap Analysis for Market Research

A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy. Heat Maps help you get an instant feel for an area by grouping places into categories and displaying their density visually. The darker the color is, the higher the density is.

With the Heatmap question type that we have you can basically have respondents select the area on an image, essentially they can drag the area on an image you have in the question. With multiple respondents dragging the image to answer we will give you analytical report that demonstrates the area that was dragged most frequently by the respondents. The density range that you will see on the Heatmap would give you the proper clustering of the data points.