Exhaustive Feature List

Standard Question Types

Wizard based survey creation for easy control of all question and answer options. Virtually every question type is supported. If you don't see the question type you need, let us know.

  • Essay Open Ended

    Unlimited length essay responses. Customizable height and width.

  • Constant Sum

    Distribute values over answer choices summing to 100 with validation.

  • Search and Replace

    Search and Replace text within the survey. Useful with Survey Templates.

  • Folders / Categorization

    Surveys can be categorized into Folders. Here you can create New Folders, Delete Folders, Move Surveys within the Folders and Set Permissions for the Folders.

  • Side-By-Side Matrix

    Use Side-By-Side Matrix for gathering information on different dimensions for the same attributes.

  • Dynamic Lookup Table

    Create dynamic "Parent-Child" relationships (Eg. State->County, or Division->Dept.)



Add-on Modules

  • Image Chooser/Ranker

    Advanced Multimedia Type Questions with various data types and analysis options.

  • Secure Customer Index

    Collect and Analyze Data as per Customer Satisfaction measurement model developed by D. Randall Brandt, Ph.D (Maritz Research) in 1996.

  • ACSI Index

    Set up Survey using The American Customer Satisfaction Index (ACSI) an economic indicator that measures the satisfaction of consumers across the U.S. economy. It is produce\ d by the National Quality Research Center (NQRC) at the University of Michigan in Ann Arbor, Michigan.



Advanced Questions / Survey Logic

Advanced survey logic gives you the ability to customize the path your respondents take through your survey. You can skip entire sections based on how your respondents answer. Quotas are also supported to ensure a balanced sample. If you don't see the exact survey logic you need, let us know.

  • Branching

    Sophisticated multi-level branching and survey paging. Includes branching to the end of the survey.

  • Text Piping

    Dynamically replace question/answer text. Answer to question, answer to answer, question to question, question to answer.

  • Automatic Redirect

    Once your survey is complete, respondents will be directed to the page of your choice.

  • Survey Chaining

    Use branching to chain surveys from one survey to another.

  • Compound Branching

    Create branching logic that is controlled by the answers to more than one question.



Survey Design/Formatting

Surveys appear as any web page would to your respondents. Company logos, graphics and product concept images can be added anywhere in the survey.

  • Page Breaks

    Add page breaks after each section of the survey.

  • Headers and Footers

    Customizable survey Headers and Footers. Add HTML and logos into the header and footer of the survey.

  • Buttons

    Customizable buttons for submit and continue.

  • Back Button

    Display 'Back' button on the survey allowing respondents to go back to the previous page to edite/review response.

  • Exit Survey Button

    Display 'Exit' button on the survey allowing respondents to exit/close survey instantly.

  • Graphics

    Complete branding of your survey. Insert JPG and GIF files, including your company's logo.

  • Unlimited Surveys

    Each user can create an unlimited number of surveys. Free licenses are limited to 1 survey.

  • Unlimited Questions

    Each survey can contain an unlimited number of questions. Free licenses are limited to 10 questions per survey.

  • Multimedia Support

    Insert music and movie clips, including flash, avi, mp3, quicktime etc.

  • Multi-lingual

    Support for creating surveys in all languages, including double byte character-sets (Chinese/Japanese etc.) and Right-To-Left languages like Arabic and Hebrew.

  • Customized Thank You Page - Forward To A Friend

    One way to increase response rates to your surveys is to enable your surveys with Viral Marketing or as we call it Recursive Invitations. The Recursive Invitation process allows end-users (respondents) to invite other users to take the surveys.

  • Customized Thank You Page - Spotlight Report

    Spotlight Report allows you to share the results of your survey in a very unique way with all the users who took your survey. The Spotlight Report allows your respondents to visually see how their responses compared to the overall survey responses.

  • SSL Option

    Enable SSL security on the Survey for completely secure data transfer.



Email / Address Book

A web link is automatically generated when you create your survey. You can use this link to publish your survey via email or your website. The Address Book provides emailing services for matching responses with email addresses, tracking survey views and completes and sending reminder emails.

  • Mass Emails

    Upload your email distribution list and send personalized emails to each of your respondents.

  • Track Responses

    Track who has completed the survey and who has viewed the survey.



Other Ways to Announce



Collecting Response Data

Surveys are hosted on our servers. Responses are automatically collected and stored on our databases. The responses are available via the same administrative account where you created your survey.

  • Responses

    Survey responses are collected 24 x 7 automatically and viewable in real time.



Survey Security

Surveys can be password protected and you may also prevent multiple submissions from the same respondent.

  • Respondent Anonymity Assurance

    Guarantee to survey researchers to protect the privacy and confidentiality of the respondents. The Respondent Anonymity Assurance (RAA) asserts that once it is enabled on a survey, although computer generated identification numbers for individuals will be generated, the survey researcher will not have access to both the respondent's email address as well as the response data at the same time.



Online Reports / Real-Time Data

  • Charts

    Line charts are created automatically in real-time while responses are collected.

  • Share Results

    Make your results public via a web link with optional password protection.

  • Response Editor

    View individual responses and delete any invalid responses.

  • MS Excel Export

    MS Excel data export contains email address book stats, raw response data and basic frequency reports.

  • MS PowerPoint Export

    MS PowerPoint export contains Reports with neatly formatted Graphs/Charts and basic frequency reports.

  • Multiple Criteria Segmentation and Analysis

    Multiple criteria segmentation is a mechanism to allow for data segments across multiple questions. For example, you could create a data-segment where Gender = Male OR AGE > 25 etc.



Data Integration

  • Online Address Book

    Online Address Book for address import, mailout and tracking of respondents.

  • Mail Merge

    Seamless e-mail integration with company databases.

  • Track Respondent ID

    Transparent support for respondent ID tracking and transfer to secondary survey or database.

  • ID Cross-reference

    Customer ID import and export for respondent tracking and for followup survey mailout.



Crosstab / Segmentation and Banner Tables

  • Crosstab

    A crosstab is the cross referencing or comparison of two questions to determine how they are interrelated. A crosstab gets its name from the layout of variable definitions into rows and columns.

  • Trend Analysis

    The Trend Analysis module allows you to plot aggregated response data over time. Analyzing trends is useful in detecting patterns in survey responses that could lead to future quality problems, and in forecasting future demand periods.

  • Grouping Analysis

    Grouping analysis gives you the ability to segment your data for analysis based on one or more survey responses. Enabling filters on your data offers the capability to analyze data based on gender or age for example.

  • Banner Tables (Tabs)

    Banner tables allow you to visualize and view your data relative to a single question. For example, if in your survey, one of the questions is "Where are you from?" - You can see how different users responded to all the questions in your survey, based on that question.

  • TURF Analysis

    Total Unduplicated Reach and Frequency Analysis is used to identify a subset of items that, when taken together, maximizes the net level of consumer interest in a superset of choices. Example: you've just tested consumer interest in 10 proposed new ice cream flavors but marketing constraints only allow you to introduce three flavors. TURF can identify the three flavors that, taken together, generate the highest net level of interest for the total line.

  • Survey Analyzer / Dropout Analysis

    With the Dropout Analysis option, you can dive into your drop-out rates (users not completing the survey.) The dropout analysis takes a look at all the users who have not completed the survey and gives you a snapshot view of where they "dropped out" ie. the last question they completed successfully.

  • GAP Analysis

    Fundamentally Gap Analysis is a very simple concept. For each attribute, the difference between the expectation and delivery is measured and sorted from highest to lowest. It effectively highlights the attributes you need to focus on.



Data and System Integration Tools

  • Report / Data Scheduler

    The Report Scheduler is a recurring and automated interface to automatically email reports on a periodic basis. Typically this is used in a long running survey (transactional surveys) where you have a continuous data collection stream.

  • FTP Data Upload

    The Automated FTP Upload option allows you to receive periodic "data dumps" or reports that QuestionPro generates for any of your surveys to be uploaded to an FTP Server of your choice.

  • Email Action Alerts

    Action Alerts enable you to be notified immediately when someone answers in a particular way to your questions in your survey. For example, if you had a "Satisfaction" question and you would like send out an email to your Customer Service Manager, every time someone chooses a low satisfaction score you could use the Decision Support System to do this.

  • External Data Import

    Import data already collected (via other means) into the system for TURF Analysis.



Salesforce AppExchange Data Integration



Multi-User Collaboration Tools

  • Multi-User Accounts

    Add users under one organization with survey/data/report sharing access between accounts under the same organization. User accounts can share (optional) surveys with other user accounts with view, copy, or edit permissions. Folder and row level permissions are available.

  • Library Accounts

    Library accounts allow an organization to create a standard collection of surveys that are available to their organization as templates. Users in the organization can copy these surveys to their own administrative account to conduct their own studies.



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