|
|
|
"SurveyAnalytics has become an integral part of our marketing strategy. It allows us to quickly and conveniently poll our clients to gauge perceptions, measure opinions, and gather data on the latest trends that pertain to our industry. Having this capability and data at our finger tips is what keeps us agile and responsible to the market."
|
 |
--Brittney Maxfield, Corporate Communication Manager, VitalSmarts
|
Standard Question Types
Wizard based survey creation for easy control of all question and answer options. Virtually every question type is supported. If you don't see the question type you need, let us know.
Add-on Modules
Advanced Questions / Survey Logic
Advanced survey logic gives you the ability to customize the path your respondents take through your survey. You can skip entire sections based on how your respondents answer. Quotas are also supported to ensure a balanced sample. If you don't see the exact survey logic you need, let us know.
|
|
|
|
|
|
|
|
|
|
|
|
-
Dynamically replace question/answer text. Answer to question, answer to answer, question to question, question to answer.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Survey Design/Formatting
Surveys appear as any web page would to your respondents. Company logos, graphics and product concept images can be added anywhere in the survey.
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
-
Insert music and movie clips, including flash, avi, mp3, quicktime etc.
|
|
|
|
|
|
|
|
|
|
|
Email / Address Book
A web link is automatically generated when you create your survey. You can use this link to publish your survey via email or your website. The Address Book provides emailing services for matching responses with email addresses, tracking survey views and completes and sending reminder emails.
Other Ways to Announce
Collecting Response Data
Surveys are hosted on our servers. Responses are automatically collected and stored on our databases. The responses are available via the same administrative account where you created your survey.
Survey Security
Surveys can be password protected and you may also prevent multiple submissions from the same respondent.
|
|
|
|
|
|
|
|
-
Guarantee to survey researchers to protect the privacy and confidentiality of the respondents. The Respondent Anonymity Assurance (RAA) asserts that once it is enabled on a survey, although computer generated identification numbers for individuals will be generated, the survey researcher will not have access to both the respondent's email address as well as the response data at the same time.
|
Online Reports / Real-Time Data
Data Integration
Crosstab / Segmentation and Banner Tables
|
|
|
|
|
|
|
|
-
Banner tables allow you to visualize and view your data relative to a single question. For example, if in your survey, one of the questions is "Where are you from?" - You can see how different users responded to all the questions in your survey, based on that question.
|
-
Total Unduplicated Reach and Frequency Analysis is used to identify a subset of items that, when taken together, maximizes the net level of consumer interest in a superset of choices. Example: you've just tested consumer interest in 10 proposed new ice cream flavors but marketing constraints only allow you to introduce three flavors. TURF can identify the three flavors that, taken together, generate the highest net level of interest for the total line.
|
-
With the Dropout Analysis option, you can dive into your drop-out rates (users not completing the survey.) The dropout analysis takes a look at all the users who have not completed the survey and gives you a snapshot view of where they "dropped out" ie. the last question they completed successfully.
|
|
|
Data and System Integration Tools
|
|
|
|
-
Action Alerts enable you to be notified immediately when someone answers in a particular way to your questions in your survey. For example, if you had a "Satisfaction" question and you would like send out an email to your Customer Service Manager, every time someone chooses a low satisfaction score you could use the Decision Support System to do this.
|
|
|
|
|
|
|
|
|
|
|
Salesforce AppExchange Data Integration
Multi-User Collaboration Tools
-
Add users under one organization with survey/data/report sharing access between accounts under the same organization. User accounts can share (optional) surveys with other user accounts with view, copy, or edit permissions. Folder and row level permissions are available.
|
|
|
|
|
|
|