Mall Intercept

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Mall Intercept

A mall-intercept is a survey whereby respondents are intercepted in shopping in malls. The process involves stopping the shoppers, screening them for appropriateness, and either administering the survey on the spot or inviting them to a research facility located in the mall to complete the interview. While not representative of the population in general, shopping mall customers do constitute a major share of the market for many products. SurveyAnalytics helps you analyze the shoppers with simple yet dynamic questionnaires.

Using iPad for Mall Intercept Studies

Any survey that you create on the SurveyAnalytics platform can now viewed/ answered easily through an Apple ipad. The surveys would be displayed the same way as they would be displayed on any web browser. You can collect multiple rows of data during conferences by passing the ipad to multiple users. A quick way to collect qualitative data.