Mall Intercept

A mall-intercept is a survey whereby respondents are intercepted in shopping in malls. The process involves stopping the shoppers, screening them for appropriateness, and either administering the survey on the spot or inviting them to a research facility located in the mall to complete the interview. While not representative of the population in general, shopping mall customers do constitute a major share of the market for many products. SurveyAnalytics helps you analyze the shoppers with simple yet dynamic questionnaires.

Mall Intercept as a Data Collection Method

It is a method of data collection in which interviewers in a shopping mall stop or intercept a sample of those passing by to ask them if they would be willing to participate in a research study; those who agree are typically taken to an interviewing facility that has been set up in the mall where the interview is conducted, Your objective of maximum data is achieved with SurveyAnalytics.

SurveyAnalytics is a web based service for conducting online surveys. The process is simple using SurveyAnalytics's online survey software:

• Add your logo and branding
• Full custom control over the format
• Full multi-lingual support (over 75 languages)