Mall Intercept as a Data Collection Method

Mall Intercept Survey for Data Collection

It is a method of data collection in which interviewers in a shopping mall stop or intercept a sample of those passing by to ask them if they would be willing to participate in a research study; those who agree are typically taken to an interviewing facility that has been set up in the mall where the interview is conducted, Your objective of maximum data is achieved with Survey Analytics.

Mall Intercept

A mall-intercept is a survey whereby respondents are intercepted in shopping in malls. The process involves stopping the shoppers, screening them for appropriateness, and either administering the survey on the spot or inviting them to a research facility located in the mall to complete the interview. While not representative of the population in general, shopping mall customers do constitute a major share of the market for many products. Survey Analytics helps you analyze the shoppers with simple yet dynamic questionnaires.
  • Unlimited Attributes
  • Random Sub-Selection and Rotation
  • Utility / Share of Preference Calculation

Mall Intercept as a Data Collection Method.

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SurveyPocket - Take Your Mall Intercept Survey Anywhere, Any time, Any device

SurveyPocket, from Survey Analytics, collects data from the shoppers online or even offline. So, you can conduct field surveys anytime, anywhere and on any device - iPad, Android tablet, iPhone or any other smartphone device. When there is no internet connection, data collected is stored on the field device and will be synchronized and avialble for reporting when an internet connection is established.

SurveyPocket is a mobile application to run surveys on your iPad, Android tablet, iPhone or any other smartphone device. SurveyPocket is one of the most popular solution to run surveys for real-time feedback collection and data analysis. SurveyPocket is changing the way that mobile field surveys and intervies are conducted. Make your mall intercept survey more meaningfull with it. Click here for more information on SurveyPocket

Using iPad for Mall Intercept Studies

Any survey that you create on the Survey Analytics platform can now viewed/ answered easily through an Apple ipad. The surveys would be displayed the same way as they would be displayed on any web browser. You can collect multiple rows of data during conferences by passing the ipad to multiple users. A quick way to collect qualitative data.

Using iPad for Mall Intercept Survey

Related Links and Resources

  • Mall Intercept Facilities 
  • Mall Intercept Interviews 
  • Mall Intercept Method 
  • Mall Intercept Research 
  • Mall Intercept Survey 
  • Mall Intercept 
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