A Likert scale is a psychometric scale commonly used in questionnaires, and is the most widely used scale in survey research, such that the term is often used interchangeably with rating scale even though the two are not synonymous. When responding to a Likert questionnaire item, respondents specify their level of agreement to a statement. The scale is named after its inventor, psychologist Rensis Likert.
After the questionnaire is completed, each item may be analyzed separately or in some cases item responses may be summed to create a score for a group of items. Hence, Likert scales are often called summative scales.
SurveyAnalytics is a web based service for conducting online surveys. The process is simple using SurveyAnalytics's online survey software:
-
Build your survey using the intuitive wizard interface.
-
Send invitations using the integrated email system.
-
View your reports online automatically.