SurveyAnalytics's Social Media Analytics provides multi-language support because a bad customer review is as valid in Spanish or French as it is in English; some estimates are that less than half of all Twitter traffic is in English.
SurveyAnalytics's Social Media Analytics allows organizations to advance beyond ad hoc social media interactions by maintaining an archive of conversations necessary for ongoing analysis.
Understanding that your brand or business is being viewed in a negative light is useful, but understanding which elements of your business are generating that sentiment allows you to take action. SurveyAnalytics's has a unique approach for developing custom taxonomies and concepts that aligns to the most important business concerns and bring a level of clarity and insight other solutions can't match.
With SurveyAnalytics's Social Media Analytics, subject-matter expertise and statistical models are combined to create powerful, efficient sentiment extraction rules that business expertise and statistical rigor alone cannot provide.
