Omnibus Survey Definition

SurveyAnalytics's omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview. Usually, multiple research clients will provide proprietary content for the survey (paying to get on the omnibus), while sharing the common demographic data collected from each respondent.

The advantages to the research client include cost savings (because the sampling and screening costs are shared across multiple clients) and timeliness (because omnibus samples are large and interviewing is ongoing). SurveyAnalytics's omnibus survey generally uses a stratified sample and can be conducted either by mail, telephone, or Internet.

Flexible, fast and cost-effective our omnibus survey is a proven tool that provides timely consumer insights and perceptions on topics, products and trends.

An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview. Also called piggyback survey. It is a Research in which multiple clients share the cost of conducting research. Subscribers usually receive the portion of the information that is collected specifically for them. A survey which covers a number of topics, usually for different clients.

Omnibus surveys can also be used to reach more specific audiences such as men or women, certain age, education, or income groups, or even individuals who engage in a specific behavior. Omnibus surveys are a cost-effective way to get valuable, proprietary information about the citizens of virtually any country in the world. An Omnibus is a shared cost survey.

SurveyAnalytics's Omnibus Survey is an excellent choice when budgets are limited. It includes demographic questions are included on every omnibus without any additional cost to you, allowing you to look at how different demographic groups (gender, age, region of the country, parents) responded to your questions.

• Build your survey using the intuitive wizard interface.
• Send invitations using the integrated email system.
• View your reports online automatically.