Content Analysis Methodology

SurveyAnalytics's Text Analytics for Surveys

With SurveyAnalytics's Text Analytics solutions, you can quantify text responses for analysis along with other survey data.quickly and consistently. Our Text Analytics for Surveys automates the process while still allowing you to intervene manually to refine your results. You never lose control of the categorization process.

With SurveyAnalytics's Text Analytics for Surveys, you can:

• Identify major themes without reading responses word for word
• Distinguish between positive and negative comments
• Distinguish between positive and negative comments
• Create Tags or "code frames" more quickly
• Tag responses more consistently
• Use Tags for customer, product and employee satisfaction surveys
• Save time.and make results more consistent.by reusing categories in ongoing or similar surveys
• Increase satisfaction with survey results

SurveyaAnalytics's Text Analytics for Surveys includes multiple new features that make it easier to move through the text Tagging process.

• Get better out-of-the-box results with pre-built Text Analysis Tags for customer/product/employee satisfaction surveys
• The new Project Wizard guides you step-by-step as you set up and extract concepts and create Tags or Categories
• New classification and Tag-building techniques reduce manual work to a minimum
• The Tag editor helps you get more accurate results faster
• The Advanced Pie chart gives you the exact classification for your classification tags.
• Work on surveys easily in more than a dozen languages by using new automated translation capabilities

Content Analysis Methodology

Content analysis has been defined as a systematic, replicable technique for compressing many words of text into fewer content categories based on explicit rules of coding. It is any technique for making inferences by objectively and systematically identifying specified characteristics of messages. The technique of content analysis is not restricted to the domain of textual analysis, Content analysis enables researchers to sift through large volumes of data with relative ease in a systematic fashion. It can be a useful technique for allowing us to discover and describe the focus of individual, group, institutional, or social attention.

SurveyAnalytics is a web based service for conducting online surveys. The process is simple using SurveyAnalytics's online survey software:

• Add your logo and branding
• Full custom control over the format
• Full multi-lingual support (over 75 languages)