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Omnibus Survey

SurveyAnalytics user-friendly, robust and affordable online research platform enables you to gather real insight into customer perceptions. With a comprehensive toolset for Market Research - There is no research design that we cannot handle! - Our Guarantee.

Omnibus Survey

SurveyAnalytics's omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview. Usually, multiple research clients will provide proprietary content for the survey (paying to get on the omnibus), while sharing the common demographic data collected from each respondent.

The advantages to the research client include cost savings (because the sampling and screening costs are shared across multiple clients) and timeliness (because omnibus samples are large and interviewing is ongoing). SurveyAnalytics's omnibus survey generally uses a stratified sample and can be conducted either by mail, telephone, or Internet.

Flexible, fast and cost-effective our omnibus survey is a proven tool that provides timely consumer insights and perceptions on topics, products and trends.

Omnibus Survey

SurveyAnalytics's Omnibus surveys provide information about markets and opinions with a means to get quick, relatively low cost answers to their questions without financing and organising a full market or opinion research survey themselves. You can conducts a number of interviews(surveys) with the target group on a regular basis: these interviews combine a number of standard questions which are always asked - generally including demographic information, with questions effectively sponsored by clients. The answers to these questions are analysed shortly afterwards, cross-referenced with some or all of the classification data, and delivered to the client either as tables or in a report.

An omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview. Usually, multiple research clients will provide proprietary content for the survey, while sharing the common demographic data collected from each respondent. An omnibus survey generally uses a stratified sample and can be conducted either by mail, telephone, or Internet.

The advantages of using SurveyAnalytics's Omnibus Survey to the research client include cost savings (because the sampling and screening costs are shared across multiple clients) and timeliness (because omnibus samples are large and interviewing is ongoing).

SurveyAnalytics is a web based service for conducting online surveys. The process is simple using SurveyAnalytics's online survey software:

  • Add your logo and branding
  • Full custom control over the format
  • Full multi-lingual support (over 75 languages)

Resources

  • Conjoint Analysis

    Conjoint Analysis
  • CRM Integration

    CRM Integration
  • Mobile Research

    Mobile Research
  • Panel Management

    Panel Management
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