Survey Analytics's MaxDiff is an approach for obtaining preference/importance scores for multiple items (brand preferences, brand images, product features, advertising claims, etc.) through survey research. Although MaxDiff shares much in common with conjoint analysis, it is easier to use (for the researcher, respondent, and end client) and applicable to a wider variety of research situations. (It is not a substitute for Survey Analytics's conjoint analysis, as conjoint offers unique benefits for studying products or services made up of complex features added together.)
Survey Analytics Max Diff Analysis
MaxDiff analysis can be used in new product features research or or even market segmentation research to get accurate orderings of the most important product features, Survey Analytics help's you discriminate among feature strengths better than derived importance methodologies. Like other trade-off analyses, the analysis derives utilities for each of the most important product features which can be used to derive optimal products, using market segmentation to put respondents into groups with similar preference structures, or to prioritize strategic product goals.
You can have your respondents perform Forced-choice nature of the tasks, where in Survey Analytics MaxDiff can disentangle the relative feature importance in cases where average Likert-style ratings might all have very similar ratings.
Start your Free trial Max-Diff project now.
Please fill out the form to get in touch with Survey Analytics. We will follow up within one business day.