Dial Testing can help you discover more about your consumers and understand them more deeply than using qualitative or quantitative methods alone. Online dial testing methodology allows you to conduct research in the most time- and cost-effective manner possible.
Dial testing can help engage the target audience in thoughtful and in-depth discussions to illuminate their questions, potential concerns, and preferred methods of communication for a narrative, speech or ad concept and its key messages. Online Dial Testing integrates into a traditional Web-based survey layout, but also allows you to dial test the narratives in much the same way as in person, using a graphical interface that allows true moment-to-moment dial ratings.
The privacy offered by the dials allows you to ask targeted questions and receive honest answers without impact from the group dynamic. Immediate real time results from dial testing can allow you to adapt the discussion on-the-fly and find out what your respondents really think.
Survey Analytics iPad/ iPhone Survey tool
With the IPad/ iPhone application you can now conduct field surveys, where in respondents can answer your surveys through an iPad/ iPhone havind a similar user interface as it would be any other web browser.
You can conduct post Trade Show Surveys, Conference Surveys. With a limited number of input fields you can collect qualititve data for the event that helps you analyze yoru respondents with greater complexity.
Using iPad for Research Studies
Any survey that you create on the Survey Analytics platform can now viewed/ answered easily through an Apple ipad. The surveys would be displayed the same way as they would be displayed on any web browser. You can collect multiple rows of data during conferences by passing the ipad to multiple users. A quick way to collect qualitative data.
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