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A "transaction" survey focuses on satisfaction with a specific transaction.
In making the decision of cases which qualify for a transactional survey, you should ask yourself the following question.
Are my customers' transactions complex and infrequent?If they are, you will want to consider a transaction-oriented approach. Examples of such transactions would involve taking out a mortgage, or the purchase of a house, automobile, or boat.
Customers are highly likely to respond and give honest feedback Within 24 to 48 hours of the purchase. With a simple email response (thank you for purchase) a link to a survey can be delivered - that captures key customer metrics, sales location, store information and ties the satisfaction score to the metadata.
Emails can be triggered by POS or CRM Systems
Custom Variables Encoded in the URL can pass in additional data (Store ID, Customer ID etc.)
Survey Link is a simple hyperlink in the email