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Fundamentally Gap Analysis is a very simple concept. For each attribute, the difference between the expectation and delivery is measured and sorted from highest to lowest. It effectively highlights the attributes you need to focus on.
In order to run GAP Analysis, you must use the Side-By-Side Matrix question type. This automatically configures the system to run GAP Analysis across the different dimensions of the matrix. To add a Side-By-Side Matrix question, please see the References section below.
Login » Surveys » Analytics » GAP AnalysisNow Select the Side-By-Side Matrix question and click on the Next Step button to run GAP analysis.