SurveyAnalytics's online survey software is designed to meet the needs of the most complex online market research projects. Functionality like, branching, randomization, and piping are all simple point and click programming tasks. For the complex research project that requires the next level of programming, the system is backed by a proprietary custom scripting module that allows for unlimited possibilties in survey programming.
The analysis capabilities allow for one click access to real-time reports, comparison reports, trend reports, and online dashboards. Exporting the data to SPSS (.sav format), MS Excel and comma delimited (.csv) formats is available on-demand or can be scheduled at regular intervals.
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The SurveyAnalytics Survey Builder offers advanced features for delivering high caliber market research surveys. Everything, including branching, looping, piping, randomization, and extraction is easily programmed using the wizard based interface. If we don't support exactly what you are trying to accomplish, then we have experts who can custom program the survey for you.
- Branching (compound and delayed)
- Extraction, Piping, Looping
- Randomization
- Rotation
- Quota Support
- Survey Panel Integration (completes, terminates, over quota)
- Complete Multi-Media Support
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The Trend Analysis module allows you to plot aggregated response data over time. This is especially valuable, if you are conducting a long running survey and would like to measure differences in perception and responses over time.
Pro-Active data analysis can help your organization be "in touch" with your customers and business partners. Trend Analysis provides you with an easy mechanism to monitor the aggregate response data filtering out the noise, for you to make informed decisions.
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The system offers every question type possible. In addition to standard choice, scaling, and text input questions, the following more advanced question types are supported:
- Side-By-Side Matrix
- SpreadSheet
- Numeric Validations
- Date/Time Validations
- Validated Zip-Codes
- Dynamic Parent/Child Relationship
- TubePulse™ Multimedia Dial Testing
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The SurveyAnalytics Enhanced Analysis Toolkit includes our entire feature set for analyzing and viewing results. Grouping, crosstab, response editing, and drill down capabilities offer the maximum flexibility for analyzing data. Data can also be exported to SPSS, MS Excel, or .csv files.
- Grouping and Segmentation
- Banner Table Export to MS Excel
- Individual Response Editor
- SPSS (.sav) File Export
- Individual Response Editor
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A quality panel of survey respondents is crucial to the success of any online research project. SurveyAnalytics has partnered with the leading online panel providers to provide access to the highest quality survey respondents.
- Consumer, B2B, and Specialty Panels
- 15-30% Survey Response Rates
- Deep Profiling with over 300 data points
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Conjoint Analysis is a technique used to assess the different weights individuals place on the variables presented to them in a given purchase situation. A conjoint study usually involves showing respondents product profiles and asking them to indicate (in a variety of ways) how much they like or prefer these alternative product profiles. Statistics are then used to work out the contribution that each product attribute is making to the overall likeability.
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Total Unduplicated Reach and Frequency Analysis is used to identify a subset of items that, when taken together, maximizes the net level of consumer interest in a superset of choices. Example: you've just tested consumer interest in 10 proposed new ice cream flavors but marketing constraints only allow you to introduce three flavors. TURF can identify the three flavors that, taken together, generate the highest net level of interest for the total line.
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Research Methodology |
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