Market Segmentation Simulator is used to convert raw conjoint data, which is difficult to understand in to much more meaningful and useful simulated market choices. Products can be introduced within a simulated market scenario and the simulator reports the percentage of respondents projected to choose each product.
A market segmentation simulator allows an analyst or researcher to conduct what-if scenarios to investigate issues such as new products, design, pricing strategy, etc. The Market Segmentation Simulator is considered one of the most important tools resulting from a conjoint analysis project.
