Conjoint Analysis Software for Market Research

Conjoint Analysis is a technique used to assess the different contributions aspects of a product or service make to individuals in the purchasing decision. For example, if a consumer decides to buy a mobile there are a couple of distinct variables involved:

A conjoint study usually involves showing respondents product profiles and asking them to indicate (in a variety of ways) how much they like or prefer these alternative product profiles. Statistics are then used to work out the contribution that each product attribute is making to the overall like ability.

• Measure psychological, real or any hidden factors in consumer behavior more accurately.
• Test your new product ideas or examine the existing one for new features with market segmentation simulator.
• The most easy-to-use and Conjoint Analysis tool in the industry.
• Estimate your consumer preference at the individual level.
• Applications like product launch, product positioning, market segmentation and many others.

• Run Discrete Choice Conjoint Analysis
• Setup Discrete Conjoint Survey
• Using discrete choice data to validate stated choice data

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