Van Westendorp - Price Sensitivity Question Type

The van Westendorp Price Sensitivity Analysis (PSA) is a technique for gauging consumers’ price expectations for a finished product, often an existing product in an established category. It enables the marketer to see a range of prices that might be appropriate, and to see the fall off in consumer interest that occurs as price rises. It can be particularly useful if the marketer is contemplating a change in pricing, or wants to understand consumer perceptions of own products vs. a competitor’s products.

How can I setup Van Westendorp question type ?

  • Step 1: Go to Login >> Surveys >> Edit >> Workspace>>Add question >> Advanced
  • select Van Westendorp - Price Sensitivity question type.
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  • Step 2:
  • Customize the Question Text and Answer Values using inline editing.

Adding a row or column in the question:
You can click on the option Add Row / Add Column right below the question. And if you wish to remove the option, you could click on the arrow beside the option and select Remove
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To Add / Edit rows in bulk:
To add or edit rows in bulk use the option Add / Edit Rows in Bulk . In that way you can make the process easier when you have various options.
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Making a question mandatory / required:
You could turn ON the toggle button to make your questions mandatory.
WHY? When you add questions to a survey, by default, required option is turned off. When required option is not enabled, respondents can continue with the survey without selecting answers. If respondents go through all the pages in the survey without selecting answers, the response is still considered as complete. You can enable required option to make a question required so that respondents can continue with the survey only after responding to the questions.
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License & Access Options

This feature/tools described here are available with the following license(s) :

Enterprise Edition

Unlimited Surveys, Questions

Advanced Toolset and Features

No Long Term Commitment

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