Conjoint Analysis – Attribute Importance

To view detailed conjoint analysis

  • Go to:
    • Login »  Surveys »  Reports »  Choice Modelling »  Conjoint Analysis
  • Here you can see the Attribute Importance for your conjoint study.
  • Survey Software Help Image
    Survey Software Help Image
  • For each Attribute, the difference between the highest and the lowest Part-Worths is calculated. This value divided by the total across all the attributes is the relative importance.
  • For each level, you also get the utility value.
  • The Utility of a level = Number of times it is part of a chosen concept / Number of times it is displayed.
  • Please also refer below help files for further details on calculating utility score :

License & Access Options

This feature/tools described here are available with the following license(s) :

Enterprise Edition

Unlimited Surveys, Questions

Advanced Toolset and Features

No Long Term Commitment