The SurveyAnalytics Conjoint Analysis offering includes the following tools:
Conjoint Task Creation Wizard
Wizard based interface to create Conjoint Tasks based on simply entering Features(Attributes) and Levels for each of the features.
Conjoint Design Parameters
Tweak your design but choosing the number of tasks, number of profiles per task as well as "Not-Applicable" option.
Automatically calculates utilities.
Automatically calculates relative importance of attributes (based on utilities)
Cross/Segmentation and Filtering
Filter the data based on criteria and then run Relative Importance calculations.
Under Edit Survey click on the Add New Question link and select the Conjoint (Discrete Choice) Option from under Add-On Modules.
Enter the features and levels.
Features/Levels cannot be added or removed once the conjoint question is set up. If you need to make changes please add a new question.
On the survey the selection options will display as below:
- Login » Surveys » Analytics » Choice Modelling » Conjoint Analysis
Here you can view the online conjoint analysis reports.
You can download the data in Excel/CSV or HTML format.